Do Open Houses Still Work?
It's no secret that most prospective homebuyers these days begin their searches on the Internet. In fact, a recent study conducted by the National Association of REALTORS® revealed that real estate-related searches on Google.com grew 253 percent between 2009 and 2012, with 90 percent of homebuyers now searching online during their home buying process.
Furthermore, the study broke information down into various categories and revealed some interesting information on our very own state of Delaware. The First State, the study showed, is one of the top five states in the country for online queries from people presuming to be first-time homebuyers.
So with all these people learning online about homes they're interested in, the question when it comes to open houses is simply: Are they even still relevant?
Well they are, when done in the right way and if done in the right market. For our markets here in coastal Delaware, it's an excellent way to drive foot traffic into your home and to show it off in a way that often photos simply cannot do.
It's also, as has always been the case, a way for several prospective homebuyers to view your property all at the same time, and without an appointment.
Of course, open house events should be handled by your REALTOR® and not done yourself. These are the kinds of things you hired a professional to do for you, so let them leverage their years of experience and host this type of event at your home.
At the Oldfather Group, we host Open Houses all the time and would be happy to discuss these, and other, options with you. Call us today at 302-249-5899 to see how we can help.