Oldfather Group Management Team Announces Rebranding Efforts
As a result of the Oldfather Group’s nearly year-long partnership with Compass RE, the long-time family of local real estate professionals has formalized a rebranding of the company’s name and image.
The rebrand is designed to take effect immediately throughout Delaware and parts of Maryland and Pennsylvania.
The Oldfather Group Realtors | Compass Real Estate is the new official name of the Oldfather Companies’ real estate arm, which now includes around three dozen Realtors and support staff serving clients in three mid-Atlantic states.
The rebrand was voted on by the Oldfather Group’s leadership team after consultation with local marketing professionals and Internet specialists.
“After partnering with Compass last year, we felt creating an identity that better reflected both the Oldfather Group and Compass was both important and essential moving forward,” says Dustin Oldfather, chief executive of the Oldfather Group. “Now when people search for our company online, our affiliation with Compass and our commitment to providing a top-level customer service experience should be much more clear.”
Compass RE is the largest independent real estate brokerage in the United States and the Oldfather Group was chosen in 2021 as the flagship affiliate for Compass in the First State.
The Oldfather Group Realtors | Compass Real Estate will be used moving forward for all promotional and marketing materials, as well as online certifications and licensing requirements.
The Oldfather Group was founded in 2004 and specializes in real estate sales throughout coastal Delaware including Lewes, Rehoboth Beach, Dewey Beach, Bethany Beach and Fenwick Island; and now northern New Castle County; as well as the coastal Maryland towns of Ocean City and Berlin, the capital city of Annapolis and portions of southeastern Pennsylvania.